What Information We Collect and How We Use It
Any information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Aggregate Information.
1. Personally Identifiable Information: This refers to information that lets us know specifically who you are. In general, you can visit our Site anonymously, without telling us who you are or revealing any Personally Identifiable Information. You may, however, voluntarily provide Personally Identifiable Information (such as name, e-mail address, postal address, phone, and country of origin) for us to contact you, including via e-mail, to respond to your comments or inquiries. In such event, we might maintain a record of your contact, including such Personally Identifiable Information, in a file specific to you. We use this information to provide better service in the event you contact us again. We may also ask for your Personally Identifiable Information in connection with certain features, surveys or contests that we may operate from time to time on our Site. It will always be your choice whether to provide your Personally Identifiable Information in order to take advantage of these features.
2. Aggregate Information: This refers to information that does not by itself identify you as a specific individual. Such information would include the Uniform Resource Locator ("URL") of the Web site that referred you to our Site, your Internet Protocol ("IP") address (a number automatically assigned to your computer whenever you surf the Web), your operating system and browser type, and any search terms that you enter on our Site. Our Web server aggregates this information in order to monitor the level of activity on our Site, evaluate its effectiveness, and improve the content of our Site in order to make your visit an easy and enjoyable experience.
Sharing Your Information
Should Alticor or its related entities merge with or be acquired by another business entity, or its respective assets be acquired, you should expect that we would share some or all of your Personally Identifiable Information to companies serving you and other users of our Site.
Your permission is always secured first. We will not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses.
Accessing and Correcting Your Information
We take reasonable measures to ensure that any Personally Identifiable Information we collect on our Site is accurate, current, complete, and reliable for its intended use. If you wish to update or otherwise correct Personally Identifiable Information you have provided to us, you may contact us as described in the "Contact Us" section, below.
Protecting Your Information
We acknowledge your trust and are committed to take reasonable steps to protect Personally Identifiable Information you provide online from loss, misuse, and unauthorized access. We employ physical, electronic, and managerial processes to safeguard and secure your information. Please note that we cannot guarantee the security of your information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information we receive at any time.
A "cookie" is a small data file transferred to your computer's hard drive that allows a Web site to respond to you as an individual, gathering and remembering information about your preferences in order to tailor its operation to your needs, likes and dislikes. Overall, cookies are safe, as they only identify your computer to customize your Web experience. Accepting a cookie does not provide access to your computer or any Personally Identifiable Information about you, other than the information you chose to share. Other servers cannot read them, nor can they be used to deliver a virus.
Most browsers automatically accept cookies, but you can usually adjust yours (Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests, refuse certain cookies, or decline cookies completely.
Our Site may send cookies to your computer's hard drive to enhance your experience when visiting our Site. We do not, however, use so-called "surveillance" cookies that track your activity elsewhere on the Web.
Use of Active-X and JAVA Applets On This Site
Active-X programs and JAVA applets are executable programs transferred to your computer's hard drive that cause your computer to perform functions in connection with your visit to a Web site. Our Site does not transfer any Active-X programs or JAVA applets to your computer's hard drive.
Use of Third-Party Media and Research Companies
Our Site does not run third-party ads, nor do we use third-party media and research companies to place ads for us on other parties' Web sites.
Links To Other Web Sites
Children's Privacy Protection
We take special care to protect the privacy needs of children and encourage parents to be an active participant in their child's online activities. Our Site does not target and is not intended for persons under the age of 18, and we will not knowingly collect Personally Identifiable Information from them. If we discover personal data from a child through our Site, we will eliminate that data.
Changes To This Statement
Updated and effective August 31, 2010.